With The American Legion World Series upon us you’re sure to see new faces in and around Shelby, NC.
As I’ve stated in a previous post, 1 in 3 people in the US are using smartphones. Visitors are more likely to look you up on their phone than they are a random drive through Uptown. Which is good news for small businesses located down a side street or on the outskirts of Shelby as well as those located in easy-to-find spots.
Besides putting on a little make-up and sweeping your entry way, I offer you my TOP 3 WELCOMING TIPS for making customers feel comfortable and interested in your business.
They are indeed worth a thousand words. And possibly a thousand customers! Knowing what the store front looks like helps me locate you once I’ve found the street you’re on. Knowing what the inside of your store looks like assures me that your space is open, pleasant, and welcoming. Venturing into a new store can be intimidating. Take the guess-work out of it and show off your space before anyone ever enters the doors.
EXAMPLE: Check out the pictures I took for a local salon and then get your camera out pronto and do the same!
2. STORE HOURS
Simple enough. Let potential customers know when you’re open. Many people prefer to shop local like I do. But left without details, I’m more likely to stop in at a big-box store that’s open 24/7 for sheer convenience.
By putting your store hours in Google Places, when someone looks for pet supplies to feed their traveling companions, they’ll find your details and will be more likely to stop in for a dog treat when you’re open!
EXAMPLE: Now when customers pull up information for a local consignment shop using their iPhone or droid, they’ll immediately see that A Perfect Find is open from 10am-5pm today based on the info I entered for the store.
3. DISCOUNT CODES AND COUPONS
Tweet it, Facebook it, Foursquare it … Don’t wait for the Thursday edition of the Shopper to offer your visitors a deal! Offer unique codes on each of your social media sites. This not only gives exclusive discounts to your faithful followers or new friends, it also allows you to track which site you receive the most business from.
EXAMPLE: You could post this on your Facebook page: “Mention SHELBY-10 to receive 10% off your order when you stop in on August 10th for a coffee and treats!” Use a different code for posting on different sites. SHELBY-10 could be used for Facebook while COFFEE-10 could be for Twitter.
CLICK HERE to see how I use discount codes in Google Places.
Shelby is buzzing with activity and events in August. Welcome new customers with your open arms and their open phones!
If you’re serious about attracting new customers but don’t know where to start, call me and mention “CUSTOMER NUMBER 1″ for a 20% discount on my PINPOINT PACKAGE. 704-284-9447